Stunning Appearance in The Tyre Cologne, Yanchang Rubber open a new chapter in internationalization
From May 29th to June 1st, The Tyre Cologne 2018 was held at the Cologne International Exhibition Center in Germany. More than 2,000 exhibitors and 15,000 exhibitors throughout the world participated in the event. Zhang Dongyang, chairman of Yanchang Rubber, led the overseas sales and R&D teams attended the exhibition.
The Tyre Cologne is an international professional trade fair and the most influential global tyre exhibition after the Essen Show. The exhibition area of nearly 70,000 square meters includes tyres, wheels, vehicle parts, workshop equipment, tyre retreading equipment, etc. As far as the tyre sector is concerned, it is a gathering of all top international companies all over the world.
Yanchang Rubber booth is located in Hall 6, one of the main tyre exhibition halls where famous tyre companies such as Continantal, Pirelli, Hankook and Kumho also located. Yanchang Rubber booth used black and red color for design, the overall fashion style attracted a lot of exhibitors to stop and look.
In addition, with the opportunity of the exhibition, Yanchang Rubber extended the publicity of marketing through making advertisements inside and outside of the exhibition hall and in famous European tyre magazines. A series of marketing activities earned active attention of the audience. Emphasis on brand building, highlighting in brand image, Yanchang Rubber is constantly striving to actively promoting brand awareness in overseas markets, especially in the European high-end markets.
During the exhibition, Yanchang Rubber exhibited the new series PCR Four Seasons tyre products. The unique pattern design ensures excellent handling performance, which can provide the drivers with a perfect experience regardless of the season. The MOZZO 4 SEASON pattern specially developed for the European market is deeply praised by audiences and customers.
On the second day of the exhibition, Yanchang Rubber held a dealer meeting in Cologne, more than 40 new and old customers gathered together. Ms. Zhang Dongyang, Chairman of Yanchang Rubber, gave an opening speech in fluent English to warmly welcome the guests. She introduced the general situation and development plan of Yanchang Rubber and expressed sincere gratitude to the customers for their support and assistance to Yanchang Rubber in the past 10 years. Yanchang Rubber look forward to working together with customers to achieve long-term win-win cooperation. This conference is the first time that Yanchang Rubber has held a large-scale dealer conference in overseas markets, which greatly enhanced the sales confidence of dealers and laid a solid foundation in European sales expansion and further global development.
"Serving the market with innovation, pursuing for excellence" is the developing concept that Yanchang Rubber has always been adhering to. It is believed that based on products and service, Yanchang Rubber will become stronger and march further on the road of international development.
